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Sara Robertson
Profile
Experience
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Nov 2005 - Present
Director of On-Air Marketing / KLRU-TV
On any given day I: maintain station brand across three channels; produce live television; raise money; shoot and edit video; direct and train on-air talent; manage underwriting; contribute to station social media and blogs; administer station flickr and youtube sites; write scripts; communicate with viewers; create graphics and animation
In the past I: oversaw station DTV transition; managed show promotion and break structure; participated as on-camera talent -
Jan 1999 - Present
Producer, production manager, videographer, editor / freelance
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2000 - 2005
News Promotion Manager / CBS 42 / KEYE-TV
Responsibilities: manage and create the KEYE TV brand; produce/write/edit on-air and radio spots on tight deadlines; coordinate between multiple departments to create the most efficient promotion for the station; direct camera and talent in video shoots; organize public events and community outreach campaigns; graphics and animation creation; write and distribute press releases; produce long and short format presentations; communicate with the public on sponsored events, programming, and news issues; produce commercial spots for station clients; organize film, music, and video libraries/databases; work with film, video, and HD formats. -
Jul 1999 - Jan 2000
Production Technician / KXAN-TV
Morning production crew. Responsibilities: floor directing, studio camera, field grip; production technician in charge of lighting; part time promotions editor.
Education
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1995 - 1999
The University of Georgia
ABJ in Broadcast TelevisionActivities: Di Gamma Kappa society; Newsource 15 - Responsibilities: staffing, scheduling, and training 38 member production crew for a live, daily newscast; linear and non-linear editing, Equipment troubleshooting/ maintenance; responsible for graphics look.
Additional information
Websites:
Posts
Posts
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September 03, 11:24 AM
Snoop Dogg Partners With Norton To Fight Cybercrime - The Consumerist
Security software maker Norton has hired rapper Snoop Dogg to be the face of a new contest that asks people to upload to “hackiswack.com” a 2 minute videos of themselves rapping about cybercrime. Winners get to hang out with the Snoop Dizzle, free tickets to his concert, and a new laptop preloaded with Norton Internet Security 2011. The partnership makes sense, as computer on Norton runs as fast as if you “smoke weed everyday.”
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September 03, 10:11 AM
Fans migrate toward best available screen
Half of the audience to ESPN’s mobile offerings do not visit the sports network’s desktop Web properties, according to John Zehr, senior vice president and general manager of ESPN Mobile.
Dan Butcher writes that ESPN believes its mobile offerings “amplify” content efforts on other platforms: ” ‘Fans migrate toward [the] best available screen, and while we’re still seeing the majority of consumption on TV, our mobile audience is growing at an astounding rate,’ he said. ‘In 2008 for the first time, and again last year, our mobile traffic actually exceeded our PC traffic on weekends.’ “
According to slides shown during the presentation, ESPN’s weekend Web traffic is fairly steady between noon and 10 p.m., but mobile traffic peaks in the afternoons when it approaches 50 percent of the network’s online audience. The traditional television audience, on the other hand, peaks sharply at 7 p.m.
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September 02, 11:17 PM
Of Two Minds About Books
The whole book/ebook debate really frustrates me. It seems there is an assumption that once someone picks up a ebook they’ll never buy a dead-tree book again. WRONG. Why can’t anyone grasp that ebooks also serve to supplement a paper reading habit, not just replace one?
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September 02, 11:04 PM
“There will be no software update to bring the new features to older Apple TVs. Older Apple TVs will continue to work as they have been working up to this point, and they will continue to be able to purchase movies and TV shows even though the new Apple TV is rental-only.”
Apple Confirms No Software Update for Original Apple TV - Mac Rumors (via shaneguiter)
This is crap. Way to punish those of us who have suffered the first versions of Apple TV.
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September 02, 01:15 PM
Lap pool with a bottom of Chihuly glass
shelterrific » Blog Archive » dale chihuly’s boathouse tour part 2: the main house
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September 01, 07:55 PM
Craftzine.com blog : Rachel Hobson Wins Big in Hubble Contest
Rachel Hobson just won first prize in the European Space Agency’s Hubble Pop Culture contest, in the “funniest” category. Her piece took inspiration from one of John Grunsfeld’s spacewalks:
Hubble is amazing and inspirational in its own right, but I really love hearing stories from the people who work on the space telescope. John Grunsfeld is one of my favorite astronauts. He’s a brilliant astronomer, and from interviews I’ve read or seen… he just seems like an all-around fascinating person.
At one point in the Hubble IMAX film, he talks about a particular portion of one of his spacewalks that involved unscrewing more than 100 tiny screws on a part of Hubble.
Now, just take a moment to imagine with me, if you will: Put giant oven mitts on your hands. Now slip a tiny tool between your fingertips. Know that you have more than 100 screws to unscrew on a piece of equipment that is worth millions of dollars and holds great scientific significance. Oh, and don’t forget that you are more than 300 miles above earth on a spaceship that’s traveling at roughly 17, 500 miles per hour.
Here’s where Grunsfeld impresses once again. He talks in the film about how, at this point in his spacewalk, he switches to zen mode. He focuses only on the one screw that he is unscrewing at that very moment. Never how many he’s already undone, never how many he has left.
Just one screw at a time.
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September 01, 11:36 AM
Shell (by Sara Robertson)
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August 31, 10:31 PM
Percolator! A new iPhone app that turns any photo on your phone into lovely mosaics of happy, colorful little circles!
via iphoneographynyc Photo by Jamie Lee Baker
Fun app for $0.99
- August 31, 10:13 PM
- August 31, 05:53 PM
- August 31, 12:28 PM
- August 31, 12:26 PM
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August 30, 01:43 PM
The Wilderness Downtown
I LOVE THIS! Fantastic cinematic and interactive use of Google Maps. And HTML5!
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August 27, 05:41 PM
IdeaPaint- turn any wall into a dry-erase board.
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August 27, 03:56 PM
“Mad Men” + “Always Sunny” = Comedy Gold
- August 27, 03:50 PM
- August 25, 12:03 PM
- August 25, 10:59 AM
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August 24, 10:42 AM
The Top 50 Music Videos of the 1990s
You could lose a lot of time to this list.
- August 20, 04:23 PM
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August 18, 10:19 PM
The kids are alright: How news organizations can tap the vast potential of younger consumers » Nieman Journalism Lab
There are three “truths” the journalism world seems to acknowledge about the current generation of young people: They like cell phones, they use Facebook, and they never read newspapers. This is frequentlyinterpreted to mean the end of the storied twentieth century tradition of reading the newspaper at the breakfast table, and, therefore, the end of democracy.
Perhaps it’s youthful naivete, but I’m fairly certain there are a few steps between reading the news on a mobile phone and the inability of a people to govern themselves. And this isn’t the first time a generation of young people has been accused of marching the world toward languid doom. The question that matters is this: What will replace the morning newspaper as the news habit of the first generation of Americans to grow up immersed in a digital culture? I recently finished a year of research and review in an attempt to find some answers to this question.
- August 18, 03:35 PM
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August 18, 12:27 PM
Amazing visuals. via publicschool
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August 18, 12:09 AM
Mushrooms used to make cream of mushroom soup (which was used in another recipe. Never buy the canned stuff when this is so simple to make.)
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August 17, 11:01 PM
The Time-Shifters Have Taken Over TV | Fast Company
Cable giant Comcast just surveyed the viewing habits of 1,000 TV watchers across the U.S., not just their own customers. Among the answers, one statistic stands out: 62% of people questioned had time-shifted a TV show. That is, they watched it at some time other than when it was broadcast, either on demand or via digital video recorder.
That may come as no surprise to many of us, but it is a major milestone in the changing landscape of television. Regular old broadcast-dependent viewers are now officially in the minority.
1000 people seems like a small sample to make such a sweeping declaration but the results aren’t surprising.
- August 17, 02:09 PM
- August 17, 01:24 PM
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August 17, 11:00 AM
Stop-Motion Music Video of the Day: The Chameleon’s lyics spread like Lyrical Spread in Ian Robertson’s labor-intensive video for “The Batter, The Rapper, and The Mad Hatter.”
[petapixel.]
- August 16, 09:53 PM
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August 16, 09:32 PM
This to That (glue advice)
How to glue anything to anything else. Via Craftzine.
- August 16, 08:43 PM
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August 14, 02:56 PM
Topo Chicos
My favorite drink, taken with my new favorite camera. -
August 12, 08:58 PM
I am really enjoying Sarah Jaffe’s latest album Suburban Nature. This performance is from KLRU’s new web only show, Satellite Sets.
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August 12, 06:32 PM
Red wash (by Sara Robertson)
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August 12, 03:03 PM
Video quality less important when you’re enjoying what you’re watching
“At first we were really surprised by the data,” Kortum said. “We were seeing that low- quality movies were being rated higher in quality than some of the high-quality videos. But after we started analyzing the data, we determined what was driving this was the actual desirability of the content.
